Episodes like this has made it clear to me lately how much of a need there is for a space that is not about corporations selling guaranteed outcomes by "converting" (subverting) my every activity into consumption. Mechanisms that could help with that was in place but are continuing to erode, such as the original idea with TLDs. Suppose you confined all commercial activities to .com domains for instance, and you'd be able to bound the information spaces at least at a crude level when navigating it. But with commercial interests now preciding over TLDs it's eroded to the point at which the TLD has almost no significance whatsoever.
Possibly technologies that do not lend themselves as easily to commercial subversion, such as Gemini or even old sk00l gopher, could serve as dams for the onslaught. I can feel my interest in these "small web" technologies and communities rising.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!